If you’ve spent any time browsing fashionistas and influencers on Instagram lately, chances are you’ve come across countless shots showcasing those iconic curve-jeans or barely-there dresses from one retailer: Fashion Nova Plus.
This digitally native fast fashion brand has become one of the most recognizable forces in women’s clothing on social media. Thanks to their Instagram-friendly styles and genius influencer marketing tactics, Fashion Nova Plus Phenomenon has amassed an army of devotees from celebs to everyday fashion flaunting the brand.
In this post, let’s uncover the secrets behind meteoric rise and Instagram dominance. We’ll get the inside scoop on their viral marketing strategies, bestselling products shoppers can’t get enough of, and why their sexy yet affordable styles have women hooked everywhere.
Whether you already count yourself as a superfan or you’re just curious to learn what all the hype is about, grab your phone and get ready to start double-tapping, because we’re diving into the world of Instagram’s favorite fashion retailer!
The Origins of Fashion Nova
To understand the Fashion Nova , you have to go back to where it all began. Founder Richard Saghian launched the company in 2006 as an independent chain of retail stores in California. But the real growth for They started in 2013 with the launch of their ecommerce website.
Two key strategies propelled them into the stratosphere:
Ultra-Fast Fashion
They produces new styles at lightning speed, dropping as much as 1,000 new items per week. This creates constant newness customers get hooked on.
Influencer Collaborations
Fashion Nova Plus Phenomenon partners with IG influencers to promote their clothes and inspire shoppable styles. More on this later!
Thanks to these smart strategies, Fashion Nova Plus raked in over $1 billion in sales by 2020. Now let’s get into the standout products that have everyone obsessing over this brand.
Why Fashion Nova Jeans Go Viral
Any fan of knows one product is at the core of their Instagram fame: jeans. But not just any jeans – we’re talking curve-sculpting, cheeky-lifting, jaw-dropping denim.
Their figure-flaunting jeans rack up thousands of likes thanks to strategic details like:
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- Ultra high-waisted fits extending above the belly button
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- Signature tummy control and hip lift panels
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- Stretch denim contours the body like a glove
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- Prolific back pockets and keyhole details amp up the sex appeal
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- Inclusive sizing from XS-3XL allows all body types to rock these sexy jeans
Fashion Nova jeans have reached icon status, and it’s easy to see why. No one makes jeans quite as curvy-girl-friendly and flattering!
How Dresses Won Instagram
While the jeans may have initiated the Fashion Nova Plus Phenomenon craze, the brand’s famously sexy bodycon dresses are also social media stars. Their iconic bandage dresses take the spotlight thanks to:
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- Ultra fitted silhouettes hug every inch of the body
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- Signature stretch fabrics like poly or rayon spandex mold curves
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- Plunging necklines and open backs reveal just enough skin
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- Trendy details like structured corset bodices, ruching, and thigh high slits
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- Lengths ranging from micro-mini to floor-dusting suit any occasion
Add stiletto heels and these dresses guarantee the ultimate Instagram-worthy outfit.
Fashion Nova Tops Take Risks
Why So Many Celebs Are Obsessed with Fashion Nova
Fashion Nova doesn’t play it safe with their selection of statement tops. Standouts include:
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- Cropped and cut-out tanks showing serious skin
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- Moto style corset tops with edgy harness straps
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- Mesh and fishnet fabrics add sultry see-through accents
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- Off the shoulder and cold shoulder necklines keep things alluring
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- Dramatic puff sleeves and shoulder pads make an entrance
No one brings the drama quite like Fashion Nova tops. Their bold cuts keep racking up the likes.
Why So Many Celebs Are Obsessed with Fashion Nova Plus
A huge component of Fashion Nova’s Instagram reign is their genius influencer collaborations. They partner with celebs and influencers including:
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- Cardi B – The rap superstar even has her own line with the brand.
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- Amber Rose – Model/entrepreneur known for flaunting her killer curves.
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- Blac Chyna – Major endorser frequently featured on their IG modeling the looks.
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- Kylie Jenner – Frequently tagged in her ultra sexy Fashion Nova outfit pics.
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- Bella Thorne – Actress with a massive Gen Z following gives major Fashion Nova love on IG.
Seeing their faves rocking the looks motivates followers to shop. The brand repurposes customer photos modeling their clothes too, making everyone feel like an influencer!
Why Women Everywhere Are Hooked on Fashion Nova Phenomenon
Beyond the influencer factor, Fashion Nova Plus has won over shoppers everywhere thanks to their mastery of:
Trendy yet affordable fashion – Stylish looks at accessible prices keep customers coming back for more.
Body positive vibes – Their size inclusive range and curve-hugging styles flatter so many body types.
Features real customers – User-generated content makes the clothes feel relatable.
Frequent new arrivals – Fresh styles added daily feeds shopping addictions.
Engaging social media – Contests, memes and giveaways keep followers involved.
Fashion Nova delivers exactly what modern fashionistas crave. Now let’s peek at what the future holds for this fashion empire.
The Future of Fashion Nova Phenomenon
Fashion Nova Plus has shown no signs of slowing down when it comes to digital domination. Looking ahead, they are focusing on expanding into new spaces like:
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- Brick-and-mortar stores – Providing the in-person shopping experience fans crave
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- Extended sizing – Accommodating more body types by increasing size ranges
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- Activewear – Catering to the athleisure wear crowd
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- Menswear – Launching a long-awaited men’s line
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- Kidswear – Bringing the Fashion Nova Phenomenon aesthetic to mini-mes
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- Extended influencer collabs – Partnering with more diverse voices in different niches
The fashion juggernaut continues to find new frontiers to conquer. Fashion Nova’s passion for accessible style inspiration won’t quit!
Is Fashion Nova Right For You?
After getting the full low-down on this viral clothing empire, decide if their Insta-famous vibe suits your style:
Best for trend-focused fashionistas, nightlife divas, influencer types, and curvy bodies looking to flaunt their shape with confidence.
Not ideal for those seeking office-ready classics, minimalists, individuals uncomfortable showing skin, or preppy dressers.
Think you’re ready to rock bodycon dresses, curve-hugging denim, and barely-there tops? Then join the millions embracing their fashion fierceness with Fashion Nova!
Make Fashion Nova Work For Your Look
While Fashion Nova Plus leans sexy, you can also temper pieces to suit your own style:
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- Balance skin-baring tops with high waisted jeans or trousers.
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- Offset a tight dress with an oversized blazer, jacket, or duster.
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- Have fun with accessories – try edgy metallics, funky sneakers, or retro cat-eye glasses.
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- Choose their more casual t-shirts, jackets, and separates for daywear.
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- Skip the highest heels for block heel sandals or boots instead when feeling daring.
Get clever mixing and matching to make their statement styles your own. When in doubt, think balance!
Why So Many Celebs Are Obsessed with Fashion Nova
Want to sport at the office or out daytime? Opt for these pro style tips:
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- Select solids over eye-catching prints or metallics when seeking to minimize attention.
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- Size up in bodycon pieces and only wear to more casual workplaces.
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- Pair dramatic dresses with a blazer or cardigan to dial down the va va voom.
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- Seek wrap dresses, conservative midi lengths, and long sleeves for desk-to-dinner polish.
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- Add opaque tights to play down short hemlines and swap stilettos for block heels.
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- Avoid low-cut tops and extreme crops. Save those for after-hours fun!
With smart styling choices, you can still work pieces into professional wardrobes. Just get creative!
Make Fashion Nova Work For Your Look
Well, I hope this inside look at the universe has shown you why this brand has become a total game changer in affordably priced, influencer-beloved fashion.
Their mastery of social media marketing and nonstop newness has Instagram hotties everywhere looking and feeling their sexiest in curve-flaunting denim, show-stopping dresses, and barely-there tops.
Will you be the next to join the craze? Get ready to bare those curves and start strutting your stuff! Just be sure to tag @fashionnova so we can all double tap your hottest looks. Thanks for reading!
