The sports nutrition market encompasses the production and distribution of food and drink items, nutritional supplements, and other items designed to enhance athletic performance, reduce recuperation times, and encourage an active and healthy lifestyle. Protein, amino acids, vitamins, minerals, and other substances deemed advantageous for athletes and fitness lovers may be found in these items. The market comprises a wide range of items, from protein powders and nutritional supplements to energy bars and drinks.
According to SPER Market Research, ‘Europe Sports Nutrition Market Size- By Product Type, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Europe Sports Nutrition Market is estimated to reach USD 40383.56 million by 2033 with a CAGR of 7.94%.
Sports nutrition products are in greater demand in Europe due to the rise in health concerns, obesity incidence, and health clubs and fitness centres. Furthermore, the market is growing due to the European region’s propensity for sports and the development in non-traditional users’ use of sports nutrition products. Opportunities for expansion are anticipated as the demand for natural and herbal products grows. The industry is primarily driven by advancements in sports nutrition products. The growing emphasis on leading a fit and healthy lifestyle, coupled with the rise in gym memberships, sports clubs, health clubs, and athletics, is emerging as one of the market’s positive growth drivers in Europe for sports nutrition. When it comes to amateur and professional sports participation, Europe is setting the standard.
Regardless the numerous benefits that the products provide, consumers are becoming increasingly concerned about the possibility of contamination, which might undermine their trust and have negative health effects. Products for sports nutrition have a significant risk of contamination because of things like leaching, microbial development, and poor packing. Sports nutrition products should only be used by people who engage in strenuous physical activity, such as athletes, because they contain high concentrations of particular minerals, like potassium and sodium. When sports nutrition is consumed without enough exercise, it can lead to obesity and other health problems including type 2 diabetes. The European sports nutrition market is governed by stringent rules, which exhibit non-uniformity among European nations. Manufacturers may find it expensive and time-consuming to comply with these requirements, which could impede their ability to develop new products and enter new markets.
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The COVID-19 epidemic hampered the expansion of the sports nutrition industry in Europe. The lockdown’s limitations on supply chain operations caused a stock scarcity in supermarkets, and other retail establishments. In addition, a notable drop in the market’s demand for sports nutrition was caused by the temporary closure of gyms and restrictions on sporting events to avoid crowding. However, the need for sports nutrition is also anticipated to increase during the post-COVID-19 period due to rising health consciousness among consumers, an increase in exercising at home as a result of remote working culture, and the need to boost immunity.
Two of Europe’s biggest markets for sports nutrition are the UK and Germany due to the desire among women to maintain a lean and athletic personality, together with consumer upgrades to more expensive and superior sports nutrition products, have all contributed to the market’s expansion. Some of the key players are Maxinutrition Ltd. (GlaxoSmithKline PLC), PowerBar Europe GmbH, Olimp laboratories Sp. Zoo, Science in Sports Plc., The Coca-Cola Company, PacificHealth Laboratories Inc.
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Europe Sports Nutrition Market Outlook
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