According to a Meta survey, “While spending time on Facebook and Instagram apps has continued to increase over 2022, post engagement rates have declined. ” (Source: Social Media Today) In this issue Experts assume that increased use of time may come from watching Reels clips that connect both platforms, but when it comes time to comment on those clips.
Instead of liking or sharing clips on your Feed, Instagram Direct Message has become an important channel for businesses to learn from.
Table of Articles
- What is Instagram Direct Message?
- Using Instagram Direct Message to Drive Sales
- Satisfaction leads to strong Brand Royalty
- Connect with customers anywhere via the “Send Message” button.
- Create ads via Instagram Direct Message
- Easily manage all messages in one channel.
- Tips for using Instagram Direct Message for best results!
- Try to reply to customers as soon as possible!
- Don’t ignore every conversation.
- Don’t forget to apply “branding”
- Increase sales via Instagram Direct Message, you can do it too!
What is Instagram Direct Message?
Instagram Direct Message or some people affectionately call it Instagram DM or Direct IG, is an in-app messaging feature for you to exchange ideas or chat privately with other accounts.
Instagram Direct Message currently supports sharing Instagram Reels, sharing posts, and sharing Instagram Stories, as well as sending messages, photos, audio clips, video clips, and calls.
So it’s considered one of the full Chat feature machines and meets the needs of users in every situation.
Using Instagram Direct Message to Drive Sales
As mentioned above Consumer behavior is changing. They choose to express their opinions. And share your feelings on more posts, stories, or video clips via Instagram DM.
So, if you are a new business owner and interested in online marketing on Instagram, here are all the functions of Instagram Direct Message that you can use. Must know!
- Satisfaction leads to strong Brand Royalty
Sending messages to customers after the sale is closed. to gather opinions and satisfaction surveys Inevitably, it increases the trust score that customers have in the brand. This will eventually lead to strong brand loyalty or Brand Royalty.
- Connect with customers anywhere via the “send message” button.
You can add a “send message” button to your profile page to make it easier for customers who visit your Instagram page to contact you.
On your website, email, or other social media channels direct customers to your Instagram Direct Message.
- Create ads via Instagram Direct Message
Normally, if people who are interested in buying products and services have questions, they usually say DMs in that business’s IG already.
Instagram, therefore, has a service to shoot ads on Feed or Stories to encourage people to say hi to Instagram DMs. more
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- Easily manage all messages in one channel
If your business has its own Facebook and Instagram. It is advisable to connect the accounts of both platforms via Meta Business Suite and manage all inboxes at once.
The system will have many interesting features.
Both manage frequently asked questions, setting automatic replies, including saving replies that are often used often for future use.
Tips for using Instagram Direct Message for best results!
Although I already know what functions Instagram Direct Message consists of but the important thing is to use this feature to be worthwhile.
And bring the brand to reach its destination If you’re a business just starting out using Instagram DM to make money, here are 4 tips we’ve put together for you!
- Try to reply to customers as soon as possible!
Response speed it’s one of the first tests customers will use to evaluate a store they’re happy with, so you shouldn’t neglect the customer’s message no matter what kind of message both critical texts or appreciation messages.
Or questions that are in doubt about the speed of responding to messages it is recommended to use the function Automatic Reply which can be set in Meta Business Suite.
- Don’t ignore every conversation
Remember, “Every conversation is an opportunity,” even if it starts with just a few small questions. It can lead to orders and payments.
It depends on paying attention to replying, talking, sending pictures, and learning the needs of the interlocutors.
- Don’t forget to apply “branding”
Instagram Direct Message is one of the channels that are able to adapt brand identity (Identity) such as conversation starter sentences.
The language used to talk, the selection of the administrator’s Character, etc. to impress and make customers remember the brand.
Increase sales via Instagram Direct Message, you can do it too!
Messages are the only way to get you closer to your customers. Ask for needs and solve the satisfaction problem as quickly as possible every business owner should learn how this feature works.
Ready to try to apply to lead the business to win sales this quarter and finally gain more regular customers.
