A payment option known as “Buy Now, Pay Later” (BNPL) enables customers to make purchases up front and pay for them over time in installments. In order to divide the cost across planned payments and allow for immediate possession of goods or services, this financial service defers complete payment, frequently without charging interest. Convenience and flexibility are provided to customers via BNPL agreements, which are frequently incorporated into online and in-store checkout processes. Payments are divided into smaller sums, which helps users stay within their budget. This business strategy encourages higher spending and client loyalty while changing the traditional retail and e-commerce landscapes. It appeals to a broad spectrum of consumers, from tech-savvy millennials to cost-conscious people.
According to SPER Market Research, ‘Saudi Arabia Buy Now Pay Later Market Size- By Channel, By Enterprise Size, By End User- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ states that the Saudi Arabia Buy Now Pay Later Market is estimated to reach USD XX billion by 2033 with a CAGR of XX%.
Drivers:
The use of online payment methods has increased significantly during the last ten years. Convenience, changing consumer behaviour, financial flexibility, competitive interest rates, smooth integration with e-commerce platforms, improved security measures, successful marketing tactics, and younger generations’ tastes are some of the elements driving this transition. The growing popularity of online payment options, such as BNPL services, is changing how customers handle their money and make payments. It is probably going to keep having an impact on the financial scene in the future. Real-time model building and improved decision-making are made possible for service providers by machine learning and artificial intelligence (A.I.) technologies. Specialised AI-based models are being developed by a number of market players in an effort to accelerate consumer market penetration.
Restraints:
One of the numerous difficulties the “Buy Now, Pay Later” (BNPL) sector in Saudi Arabia has been regulatory supervision as financial regulators aim to safeguard consumers and stop excessive debt. Getting consumers to accept a relatively new financial product is another issue, especially from those who are reluctant to take on debt. The industry is becoming increasingly competitive as a result of the numerous local and foreign rivals striving for market supremacy. In addition, the integration of BNPL services with merchants can present difficulties and need a significant investment of resources in order to guarantee consistent client experiences over various platforms and channels.
The pandemic first produced economic uncertainty and decreased consumer spending, which resulted in a short halt for some BNPL providers as customers started to become more frugal with their money. However, lockdowns and other social distancing tactics reduced the number of physical retail options as the virus expanded, which undoubtedly contributed to an increase in internet buying. However, challenges like potential surges in defaults and regulatory attention due to concerns about consumer debt levels have also emerged as a result of the pandemic’s impact on the BNPL industry.
Riyadh dominates the Buy Now Pay Later Market in Saudi Arabia. With a high concentration of both customers and businesses, these urban centres function as hubs for finance, technology, and trade. The key players of this market are Afterpay, Cashew Payments, Hala, Lendo, Payfort, Postpay, Qisstpay, and Others.
Saudi Arabia Buy Now Pay Later Market Segmentation:
By Channel: Based on the Channel, Saudi Arabia Buy Now Pay Later Market is segmented as; Online, Point of Sale.
By Enterprise Size: Based on the Enterprise Size, Saudi Arabia Buy Now Pay Later Market is segmented as; Large Enterprises, Small and Medium Enterprises.
By End User: Based on the End User, Saudi Arabia Buy Now Pay Later Market is segmented as; Consumer, Electronics, Fashion and Garment, Healthcare, Leisure and Entertainment, Retail, Others.
By Region: This research also includes data for Riyadh, Jeddah, Dammam, Rest of Saudi Arabia
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